“I’d say this is a strategic pivot we’re seeing competition from these other casinos and we thought we could differentiate ourselves from the concert route most other casinos have been taking,” deLugo said. Hosting a quarter-mile indoor go-kart track, 18-lane bowling alley, virtual reality games and golf simulator bays, as well as a restaurant and sports bar, The Apex provides activities whichever direction you may look.īrian deLugo, Red Hawk’s chief executive officer, sees The Apex as an opportunity to differentiate the casino in the increasingly crowded Northern California gaming market. The new entertainment complex, located above the casino’s parking structure and connected to the main gaming floor at the elevator lobby, held its opening event Monday.
With the opening of The Apex, Red Hawk’s new multi-attraction entertainment facility, the casino has introduced a draw for families and individuals who may not have an interest in slot machines or card tables. Red Hawk Casino is angling to overtake its competitors by changing lanes.
